01
Brain-Map Architecture
Your brain has consistent patterns. Specific energy cycles. Specific triggers that build momentum, specific traps that kill it. None of it is random, and none of it is a symptom. It's architecture.
Revenue Architecture · Second Cohort The system that survives
The system that survives
your bad weeks.
You've rebuilt your business operating system every Monday for years. New tools. New templates. New resolve. By Thursday it's collapsed and you start over.
Revenue Architecture is six weeks of mapping the structure your brain has been trying to draw all along. Then building from that map, with a small group of founders who run the same loop you do.
It starts with ninety minutes, just you and me.
$1,497 one-time · 1:1 roadmap call this week · 7-day refund
Jan Kutschera
Founder, ADHD Founder
Before you read on
Thirty seconds on who's saying this.
Thirty years, four agencies, campaigns for brands you know. By every external measure it worked. And every Monday I rebuilt my own system from scratch, because by Thursday I was back to sticky notes and panic.
Diagnosed with ADHD at fifty-one.
That's when it landed: I hadn't been failing at normal systems. I'd been building ADHD systems by instinct, the only ones that didn't crash. I just didn't know what they were. Now they're mapped. That map is this program.
30
years building
4
agencies
51
diagnosed with ADHD
What it feels like when the architecture holds
Picture a Tuesday in one of your worst weeks.
You slept badly. You skipped two things you meant to do. You feel like a fraud.
And the business runs anyway.
One stream sells while you're not looking. The AI handled the task you'd normally drop. The thing you half-forgot to launch went out without you.
Not because you white-knuckled it. Because the structure underneath doesn't need you at your best.
A system needs you to run it. An architecture runs whether you showed up that morning or not.
I know, because mine ran while I spent sixteen days with a fever, some of it in a hospital bed. Every morning I opened Stripe on my phone. Sales still coming in.
First time in thirty years a business of mine survived me disappearing.
Here's what that buys back:
- A weekend you didn't spend rebuilding. Last month's setup is still the setup.
- The second project, started. Because rotation is the system now, not the thing killing the main one.
- A bad week that costs you a bad week. Not the business.
The real cost of the loop isn't the time
Every Monday rebuild costs you about two hours.
Setting up the new thing. Migrating the old data. Convincing yourself this one will stick.
Over a year, that's two and a half working weeks. Gone to maintaining systems instead of building revenue.
But that's not the real cost.
The real cost is what you never built because you were busy rebuilding. The clients you didn't reach. The product that never launched. The hire you couldn't make because the operation was too chaotic to hand off.
Another Monday. Another year, one diagnosis-moment from clarity, still running the loop.
Why everything else failed
Every productivity system you tried was built on one assumption nobody states out loud.
The unstated assumption
Your brain can generate consistent motivation on demand.
It can't. Mine can't. No ADHD brain can. That's not a bug. It's the architecture. They sold you tools built for someone else's brain. So they broke on a schedule:
Zero days
"Just be more disciplined." Not a system. A wish.
Three days
Time blocking. Built for brains that switch on by clock. Yours switches on by interest.
Five days
Notion. Four hours building the perfect setup, then nothing built inside it. Designing is interesting. Using isn't.
One week
Pomodoro. The timer broke your flow right as it was forming.
Two weeks
The $2,000 course. Bought it Sunday after the webinar. One missed week, one client emergency, and the dashboard quietly stopped getting opened.
Two months
Accountability partner. Then you missed a week, the shame hit, and you didn't come back.
None of these failed because of you.
They failed because they were engineered for a brain that runs on scheduled motivation. Yours runs on something else. Until someone maps what that is, every system you try fails the same way.
The mechanism · 6 parts
It starts with the map, not the system.
Revenue Architecture works because it begins where every other system skipped: a real map of how your specific brain makes money.
The shift underneath all six: from systems you have to run, to architecture that runs without you.
02
AI as Integrator (not tool)
Most founders bolt AI on as one more thing to manage. As Integrator, AI does the routine work your brain hates, so you do the work your brain craves.
03
Multi-Stream Design
"Focus on one thing" is the advice that breaks ADHD founders. Rotation is your system, not your flaw. Two or three streams that survive your bad weeks.
04
RSD Navigation
Rejection Sensitive Dysphoria is the invisible thing behind the sales calls that went nowhere, the watered-down pitch, the price you couldn't say out loud. We name it and give it tools.
05
Delegation Architecture
What stays with you. What AI takes. What a human picks up later, in that order. AI takes the routine work first, so the human you bring on comes later and smaller.
06
Stresstest Playbook
What to do when everything burns at once. And when nothing's burning and you're bored enough to torch it yourself. Both need scripts.
How it works
Three moving parts. One starts with you.
1
It starts with you and me, one-on-one.
Before the group ever meets, we get on a ninety-minute call and build your six-week plan. Against your actual brain. Against your actual business. Not a template you adapt. Yours, built with you.
That call is the first thing you do. This week, not in July.
2
Then six weeks of hot-seat build sessions.
Ninety minutes a week with the group. Not lectures. Coaching against the plan you built with me. You bring what you're stuck on, we work it live.
3
Plus the full curriculum on video, at your pace.
The whole build, recorded, yours to move through when your brain's switched on. Miss a live week and you've missed nothing. That's the point.
What you'll have after six weeks
Week 1
One AI workflow live in your business by Friday. Not "set up." Live.
Week 2
A price you can say out loud without your voice dropping.
Week 3
The thing behind every pitch you watered down, named, with tools to work it.
Week 4
A delegation plan: what AI takes first, what a human picks up later, so your first hire is smaller and comes later.
Week 5
Two or three streams that keep paying through the weeks you go dark.
Week 6
A playbook for the day it's all on fire, and the day nothing is and you're bored.
What you'll actually build · week by week
Six weeks. Six layers, stacked in order.
Week 1 Layer 01
AI Integrator
By Friday you have one working AI workflow live, with my templates as the starting point. The Expert Panel system. The Claude setup. The exact prompts I spent a year figuring out, dropped into your environment. This goes first because everything after it runs on top.
Week 2 Layer 02
Sales
Offer clarity. The price you can actually name. How you make the ask without sounding like someone else. Most ADHD founders don't have a sales problem. Underneath it is the thing nobody says out loud about their own worth. We put it on the table.
Week 3 Layer 03
RSD
Week 2 showed you where yours lives. Week 3 names it and hands you tools. The invisible thing behind the calls that went nowhere and the pitch you softened.
Week 4 Layer 04
Delegation
What stays with you, what AI takes, what a human picks up later, in that order. AI takes the routine work first, so the human you bring on comes later and costs less.
Week 5 Layer 05
Multi-Stream
Why "focus on one business" breaks ADHD founders. How to build two or three streams that survive your bad weeks. My own three-stream model as the blueprint.
Week 6 Layer 06
Stresstest
Live-test the whole stack for a week. We troubleshoot together on the call. You leave with an Emergency Playbook for the weeks everything feels like it's burning.
A sixty-day check-in call comes after week six. Built in, no upsell. The group chat keeps running through it. Every session recorded, yours to keep.
Who's in the room right now
The first cohort is live. Three weeks in.
It's a wider room than you'd guess. Founders launching their first real offer. Coaches sharpening what they already do. And operators running seven- and eight-figure businesses, mapping how to step back or exit without the whole thing falling over the moment they do.
Different starting lines. Same wall: an ADHD brain, and a business that leans on it too hard.
Some of what's shifted in two weeks:
First-offer founder
Went from a blurry offer to a one-sentence offer and a Big Idea, in the first week.
Coach
Nailed down her ideal client and a price she can finally say out loud.
Career-exit professional
Cut himself from "spread across three projects" down to one focused launch.
This isn't only for people starting out. If the business already works, and the reason it works is you, that's exactly what the architecture is for. For some of them the revenue's already there. The job is making it survive them stepping away.
After just one session of listening to Jan, I learned to think more strategically about applying AI tools. I began using Notebook LLM to solve a recurring challenge with multiple clients: thousands of pages of spreadsheets and PDFs that needed to be easily searchable and aggregated into a clear strategy. For me, the course has been worth more than the price, for the pause and time to think through that single solution.
Jessica
Founder · Vinca Advisors
As the "Founder" of a business that will be a start up - I cant even take in data on what is working and what is not working Just how my ADHD brain has procrastinated to this point. How long you ask? 2 years. I am 2 weeks into Revenue Architecture and have made enough progress we are about to test the market (using Jan's step by step approach) and then Learn and Launch. I have been with coaching structures before - and my brain fought the rigidity and "just do it my way" approach Revenue Architecture has literally made sense in my head The approach makes sense The adaptability to HOW each ADHD brain functions makes sense Jan's genius in creating tools that save me time and save me from diving down rabbit holes for hours makes sense. 16 days after starting Revenue Architecture I feel and see the progress. I am curious in what I end up with after 6 weeks
Ian
Founder
Jan crossed my radar shortly after getting diagnosed with adhd at 53 and I am so grateful! His Brain Mapping tool and insights into how to function as a creative entrepreneur without burning out have been so helpful. The tools and supportive environment within Revenue Architecture are just what I needed to keep me on track and focused as I navigate launching my art, workshop and coaching business. Thanks Jan! ✨
Cynthia
Artist | Designer | Coach · Cynthia Garside Art & Design
In their words
What founders say after working with me
I've been stuck in a never-ending cycle of knowing what to do and yet unable to take action. After ONE call, I walked out with a system that actually works for my brain. Worth 10 times what you pay. He changed my life.
Jim Muir
Founder of Profit3x
Jan first removed the blinders from my eyes and then opened them. While I was completely bogged down in tool chaos and didn't know what to do next, he alleviated my fear of complexity in two super relaxed and fun calls and streamlined my project to focus on the essentials. Now I have a 10-step plan that I can approach step by step, and I'm no longer stuck in the concept stage but am finally getting started. When 'Getting Things Done' becomes a reality. That's pure magic. Many thanks for that, Jan!
Felix Grote
Founder of Webtiger Pro
Working with Jan has brought a lot of clarity and focus to our marketing strategy. No matter what part of the funnel, Jan's expertise has helped us acquire more relevant leads and convert them more easily and efficiently. You can tell that Jan has an incredible amount of experience. And I am grateful that we were able to benefit from it. I am happy to recommend Jan.
Jörg Kundrath
Founder of MINDSET MOVERS
A few years ago, I had the pleasure of meeting Jan in a corporate startup. Our collaboration spanned over two years, and his professionalism left a lasting impression on me. When I faced new challenges in online marketing at my current company, I immediately knew that Jan was the right person to help us. Jan has a special talent: He listens attentively, asks precise questions, and skillfully draws crucial conclusions - all in an incredibly calm manner. He has the ability to tactfully address critical issues and tirelessly offers valuable, practical solutions. What stands out with Jan is his depth of expertise, which he combines with a strong entrepreneurial mindset and real-world experience. With him, you get no empty talk, but authentic, well-thought-out advice. Whether you need support on a specific topic or a sparring partner for strategic decisions, I can highly recommend working with Jan. His expertise, integrity, and commitment make him an invaluable advisor. With Jan by your side, you definitely get 'the real deal'.
Dieter Sartorius
Founder of ean50
What this is worth
You're not paying for the parts. You're paying for the architecture that holds them together.
Here's everything that comes with the program, and what each piece is for.
Your 1:1 roadmap call with me
Ninety minutes, just your business. The single most valuable thing in here.
Cornerstone
Six weekly 90-minute build sessions
Nine hours of build-time with me, live with the group.
9 hrs live
The full video curriculum
The whole build, recorded, yours to move through at your pace.
Yours forever
The template library
My AI prompts, Expert Panel setups, and workflows.
Drop-in
The cohort group chat + 60-day check-in call
The room stays open through the check-in. The call is built in, no upsell.
Built in
The Stranger Test Bonus
Included with this cohort.
$497 value
The ladder
This cohort is $1,497. The next step up is $2,500. It climbs to $7,500 as it's built out.
Your price
$1,497one-time
Full payment today. Everything included. No subscription.
What's actually stopping you
You've read this far. Something's still keeping your hand off the button.
It's probably one of these.
I've started systems before and dropped every one.
So have I. For thirty years. That's not a character flaw, it's what happens when the system was built for a brain that isn't yours. This one maps your brain first, then builds to fit it. Different starting point, different ending.
I don't have time for a six-week thing.
It's one 90-minute call a week, your 1:1, and videos you watch when your brain's switched on. You're already spending more than that rebuilding systems that die by Thursday. This is where that time goes instead.
It's a group. What if I fall behind, or look stupid?
Small group, same brain, same loop. Nobody in that room is judging the thing they're all living. And there's nothing to fall behind on. Calls recorded, curriculum on video, your plan built around your pace.
$1,497 is a big jump from $9 or $49.
It is. The $9 and the $49 told you how your brain works. This is where you build the business around it, with me on a call, not a PDF. And if your 1:1 doesn't hand you a plan you'd actually run, every cent comes back the same day.
The guarantee
The refund that actually means something.
Most guarantees are return policies dressed up as confidence. Here's mine.
The 1:1 guarantee
Do your roadmap call with me. If you walk out without a six-week plan you'd actually run, email me. Full refund, same day. No conversation required.
The 7-day window
If you decide before we start that it isn't the right fit, same rule. One email, same-day refund, no friction.
The hard weeks of weeks 3 to 6 aren't refund grounds. They're the curriculum.
Join Cohort 2
Six weeks in a small group of founders who run the same brain you do.
Small group, because it starts with a 1:1 and everyone gets one. When it's full, it's closed.
$1,497, one-time, for the whole program: your 1:1 roadmap call, six weekly build sessions, the full video curriculum, the WhatsApp group, the 60-day check-in, every session recorded, plus the Stranger Test included ($497 value).
Join now and the first thing on your calendar is that 1:1 with me. This week, before the cohort even starts. Your first build.
Your 1:1 is with Jan
Founder, ADHD Founder
$1,497 one-time
or pay in 3 × $500 (every 3 weeks, $1,500 total)
Join Cohort 2 → 7-day refund + 1:1 guarantee
Secure checkout on the next step. 7-day refund window from purchase, plus the 1:1 guarantee above.
Doors close July 1. This is the second cohort. After it, Revenue Architecture goes to $2,500.
Worried you won't be able to make it? Here's the shape of it.
Your 1:1 is booked one-on-one, around your calendar. Then one 90-minute group call a week for six weeks, starting the week of July 7. We lock that weekly time with the group once everyone's in, so it fits the zones actually in the room. Yours included.
Every call is recorded, and the full curriculum is on video at your pace. Miss a live week and you've missed nothing. That's built in on purpose.
And if the weekly time we land on genuinely doesn't work for you, that's what the 7-day window is for. One email, money back, same day.
Before you join
Questions people ask before joining.
When does it start, and what's the time commitment?
Your 1:1 is booked individually, this week. The group runs six weeks, starting the week of July 7, one 90-minute call a week. We set the exact weekly time with the group once everyone's in, to fit the zones in the room.
What if I miss a week?
You've missed nothing. Every call's recorded and the full curriculum's on video. The live calls are for working your own stuff, not for catching content you'd otherwise lose.
What if the weekly time doesn't work for me?
That's what the 7-day window is for. Join, see the time we land on, and if it doesn't fit, one email and your money's back the same day.
Do I need to be technical for the AI part?
No. You get my exact templates and prompts dropped into your setup on the first call. You're using what already works, not building from scratch.
Is this coaching, or a course?
Neither. It's a build. Founder to founder, same brain, working on your actual business for six weeks. The videos support the build. They don't replace it.
What if it turns out it's not for me?
Two ways out. The 1:1 guarantee, and the 7-day window from purchase. After week 2 the cohort's locked.
Still deciding?
Two quick honesty checks Most decisions here don't need a call.
You've got the 7-day window. You've got the 1:1 guarantee. Get in, do your call, and if you don't leave with a plan you'd run, one email and the money's back the same day. That's the whole risk. Joining is the easy part.
If you'd genuinely rather talk it through first, 15 minutes here: cal.com/adhd-founder/revenue-architecture
Who this is for, and who it isn't.
Not for you, yet
If you're pre-revenue and still working out what to sell. I'd rather save you the money. The Brain Map is the better next step, and the door's open when you've got something that sells.
Not for you
If you want a course to consume on the couch. The work happens between calls, the bad weeks hit, and you build through them with the group. That's the deal.
It is for you if
You answer for outcomes, you've got something that already sells even if it's inside someone else's company, and you're done trying to run an ADHD brain on a neurotypical playbook.
One last thing
You've been running the Re-Build Loop because nobody showed you the map underneath it.
Six weeks. A small group. The architecture your brain has been drawing all along.
It starts with ninety minutes, just you and me.
Join Cohort 2