ADHD Founder Starter Kit. Engineered, not Disciplined

Your Brain Has an Architecture.
Nobody Has Ever Drawn the Map.

"This is not a system imposed on your brain. It's a system that emerges from it."

That's the difference. That's why it works when everything else hasn't.

Here's what every system you've tried had in common:

They started with a design. Then asked you to adapt to it.

Time blocking gives you a structure. You fill in the slots. Pomodoro gives you a timer. You follow the rhythm. Notion gives you a template. You populate the fields.

Every single one assumed your brain was the variable. The system was fixed.

Brain Mapping flips this completely.

Your brain has specific patterns. Specific energy cycles. Specific triggers that create momentum. And specific traps that kill it. Specific hours where you can do the work that matters. Specific hours where you can only respond, react, and coast.

These patterns are consistent. They're not random. They're not symptoms. They're architecture.

And until someone maps that architecture. And builds from it. Every system is just another wrong-shaped tool.

The Brain Mapping Conversation is not a quiz. It's not a personality test. It's 15–20 targeted questions about YOUR patterns. Your energy, your procrastination triggers, your sabotage loops, your momentum conditions.

It adapts. It digs. It finds the patterns you can't see yourself. Because you've been living inside them for decades.

What comes out the other side is not a generic plan. It's a map. A map of how your specific brain actually operates. And a 30-day system built from that map.

What You Get

What Happens in 60 Minutes.

No modules. No curriculum. No Week 1, Week 2 structure that assumes you'll still care in Week 3. Three steps. One session. Your map.

The Starter Kit

3 Deep-Dive Videos

SKIP AHEAD

VALUE: $197

Not a course. No curriculum to follow. Three focused videos that explain the Brain Mapping mechanism. Why it works, what it shows you, and what most ADHD founders discover about themselves in the first 20 minutes.

Brain Mapping Conversation

ON YOUR PHONE

VALUE: $120

An AI-guided session. ~25 questions designed for anyone who answers for outcomes. Founders, sales leads, account heads, agency operators, freelancers. Mobile-friendly. Pause anytime, we remember where you stopped. No generic ADHD tips. Questions about how your energy cycles affect your numbers, where your systems break down, what your brain actually responds to. The questions Jan spent 30 years figuring out.

Personal Blueprint Report

THE PRODUCT

VALUE: $147

Your output from the session. Four sections: your Founder Type, your Energy Map, a 30-Day Build Plan built around your specific patterns, and your Sabotage Patterns with concrete fixes. Not a PDF template. A document built from your answers.

Your Founder Type

Which of the 4 ADHD founder archetypes you are. And what that means for how you should build, sell, delegate, and operate.

Your Energy Map

When you peak. When you crash. When to push hard. When to protect the tank.

30-Day Build Plan

Built around your specific patterns. Not a vague roadmap. A plan your brain will actually follow.

Sabotage Patterns + Fixes

The specific ways YOU self-sabotage. And the exact counter-moves for each one.

Emergency Toolkit

VALUE: $47

Three playbooks for the moments that kill most systems: the Shutdown Spiral (when your brain goes offline completely), the Monday Rebuild (when you're starting over again), and the Overwhelm Reset (when the list is so long you can't start). One page each. Keep them open on your phone.

3 Bonus Resources

$171 value. Included free with your Starter Kit

The Shutdown Recovery Protocol

VALUE: $47. What an ADHD coach delivers in a single crisis session

One page. Three columns. What to do when your brain goes completely offline.

Not "take a walk" and "drink water." A decision tree built for ADHD founders: what to do in the next 10 minutes, what to do in the next 2 hours, and how to end the day without the guilt spiral that makes tomorrow harder.

The Shutdown isn't failure. It's predictable. This is the protocol for when it hits.

The Revenue Conversation Scripts

VALUE: $97. A single sales coaching session costs more

The three conversations ADHD founders avoid most. Word for word.

Rejection Sensitive Dysphoria turns every money conversation into a threat. Your nervous system treats "what's your rate?" like an ambush. And most ADHD founders undercharge or go silent as a result.

Three scripts: the first call with a new lead, the price increase conversation with an existing client, and the follow-up after a ghost. Not frameworks. Not "here's how to think about it." Actual words. Copy and adapt.

The One-Page Weekly Reset

VALUE: $27. The template Jan uses in his own Founder Circle sessions

Five questions. Every Monday. On your phone over coffee. Keeps the blueprint alive.

The Blueprint works. The problem is Tuesday. And Wednesday. And the week your brain decided the whole system was stupid.

A single page. Printable or digital. That you fill in every Monday morning. What gave you energy last week. What drained it. The one thing this week that matters most. When your best window for it is. What you're actively removing from the list.

If you do nothing else with the Starter Kit. Do this every Monday.

This is not for founders who are still looking for a better system.
This is for founders who have officially run out of options.

3 Videos Brain Map Blueprint Toolkit +3 Bonuses

Every week you wait is another week of the Monday rebuild.

Start on your phone now. In about 60 minutes, you'll have your Brain Map and blueprint. You've been without one for years.

Start in 3 minutes on your phone · 30-day guarantee. Full refund if it doesn't click for your brain · One-time payment · Instant access

Let's Be Honest About What This Costs You.

Not the Starter Kit. The status quo.

You rebuild your system roughly every week. Minimum 2 hours per rebuild. Times 52 weeks: that's over 100 hours a year managing a system instead of using one.

At $50K annual revenue, your hour is worth around $24.

That's $2,400/year lost to system management alone.

Add this: every day you're doing deep work in your zombie hours and admin in your peak windows. You're leaving 20–30% of your productive capacity on the table.

On $50K revenue, that's $10,000–$15,000 per year.

The Starter Kit is $97.

That's not a price. That's a bet. A bet that 60 minutes of mapping your brain is worth more than another year of rebuilding systems that don't fit it.

The Graveyard of Systems Wasn't Your Failure.
It Was Their Misdiagnosis.

Every productivity system on the market was built on one assumption that's never stated out loud:

Your brain can generate consistent motivation on demand.

Yours can't. Mine can't. No ADHD brain can. That's not a bug. That's the architecture.

But instead of acknowledging that. They sold you tools designed for a different brain. And when those tools failed, you did what every intelligent, self-aware founder does: You blamed yourself.

"Just Be More Disciplined"

Lasted: 0 days.

Not a system. A wish. From people who have never experienced executive dysfunction.

Time Blocking

Lasted: 3 days.

Built by a neurotypical PhD for neurotypical brains. It assumes you'll want to do deep work at 2pm because a calendar says so. Your brain doesn't care what the calendar says. It cares what's interesting right now.

Notion Templates

Lasted: 5 days.

You spent 4 hours architecting the perfect system. Then built nothing with it. Because designing systems is interesting. Using them isn't. That's not laziness. That's ADHD fuel running out exactly where you'd expect.

Pomodoro Technique

Lasted: 1 week.

The timer broke your flow right as it was forming. You spent the next hour trying to claw it back. The technique was built for brains that switch on by clock. Yours switches on by interest, and the interest doesn't care what the timer says.

The $2,000 Business Course

Lasted: 2 weeks.

You bought it on a Sunday after watching the webinar. Started with real momentum. A missed week, a client emergency, and the dashboard quietly stopped getting opened. The login still works. You haven't been back.

Accountability Partner

Lasted: 2 months.

Started strong. Then you missed one week. The shame spiral hit. You didn't come back. Not because you didn't want to. Because ADHD shame spirals move faster than any accountability structure was designed to handle.

None of these failed because of you.

They failed because they were engineered for a brain that runs on scheduled motivation. Yours runs on something completely different. And until someone maps what that is. Specifically for you. Every system you try will fail the same way.

I Was 51 When Everything Made Sense.

For 30 years, I ran businesses.

Four agencies. Campaigns for eBay, RTL, Zeit Online. Teams. Pitches. Revenue. By every external measure: working.

But here's what nobody saw:

I missed my own tax filings three years in a row. Not my clients'. Mine. Because their work was interesting. My admin wasn't.

I built every presentation the night before. Not because I was disorganized. Because the deadline was the only thing that made my brain engage.

I started every Monday with a rebuilt system. By Thursday, it was abandoned. Again.

I thought I was undisciplined. Inconsistent. Someone who got lucky enough times that nobody noticed the chaos behind it.

Then I got diagnosed with ADHD at 51.

And something clicked. But not the way I expected.

It wasn't "oh, that's why I struggled."

It was: "Oh. That's why my systems worked."

I hadn't been building productivity systems. I had been building ADHD systems. Sprint-based instead of marathon-based, novelty-driven instead of rigid, energy-managed instead of time-blocked. I built them by instinct, over 30 years, because they were the only ones that didn't crash.

I just didn't know what they were.

"The diagnosis didn't explain why I struggled. It explained why my systems worked."

That realization is what became this product. Because if I could build a working operating system over 30 years. Without understanding why it worked. I can now build one for you deliberately.

In 60 minutes. From your answers. Not mine.

4 Agencies Founded Diagnosed at 51 30+ Years in Business

Built by Someone Who Was You

30 Years of Evidence.
Decoded. Structured. Personalized.

I'm Jan. I built four agencies. Led campaigns for eBay, RTL, and Zeit Online. Scaled teams. Won pitches.

I also:

- Missed my own tax filings three years in a row (my clients' were always done)
- Rebuilt my personal system every Monday for a decade
- Started every major project the night before it was due
- Finished roughly 12% of every course I paid for

I wasn't diagnosed with ADHD until I was 51. By then I'd been running businesses for 30 years. What I found. Looking backwards. Was that I had spent three decades building systems that accidentally worked for my brain.

I didn't know they were ADHD systems. I just knew they were the only ones that didn't crash.

The diagnosis gave me the why. Now I can teach what took me 30 years to build by instinct. Deliberately, in 60 minutes.

This is not theory from someone who read about ADHD. This is 30 years of battlefield evidence. Decoded, structured, and personalized for your specific brain.

$97. One-time. No subscription.

That's less than one hour with an ADHD coach. Less than the productivity app you'll cancel in three months. And less than what you lose every week doing the wrong work at the wrong time.

Full refund if it doesn't deliver a personalized system you couldn't have built yourself. Email me, same day.

Brands Jan Has Worked With

Honest Filter

Before You Buy:
Is This Actually For You?

This is for you if:

✓ You answer for outcomes. Founder, agency owner, sales lead, account director, head of function, freelancer. The numbers are yours, not just the tasks
✓ You have at least some control over how your week is spent. Even if standing meetings or office hours shape part of it, you decide what goes in the open windows
✓ You've tried 5+ productivity systems and none stuck
✓ You have ADHD. Diagnosed or pattern-recognized. And you're tired of generic advice

This is NOT for you if:

✗ You're in a pure execution role. Junior dev with tickets, support, ops, shift-based work. The frameworks assume you choose what to charge, who to take on, or what to prioritize
✗ You want a one-size-fits-all template you can copy from someone else's playbook
✗ You expect to read it once and be fixed (it's a 30-day system)
✗ You're not willing to do a 20-minute AI-guided self-interview

If you're in the right column, please don't buy. The 30-day guarantee covers you either way. But I'd rather you keep your $97 and find the right tool.

In their words

What founders say

I received not just permission, but encouragement to be who I am fully! That I can exist and succeed as I am.

Teresa★★★★★

I have never received so much clarity and on-the-spot synthesis of my weird actions and attributes. The brain map named and explained why I can't seem to start certain tasks. It also explained why my seemingly random work and break schedule actually makes sense. I always thought that appearing in the break room long after everyone else left was me being forgetful or out of sync. What it actually shows is that I was doing deep work and didn't break just because the clock on the wall read a certain number. I learned that some of the things I do to prepare myself for "work mode" are not just mindless fiddling, but actually patterns that help to start my brain's ignition switch. I think the most important thing I've learned, is that I can give myself permission to keep working the way I've been working (with lots of flexibility and task choice) and not to consider it "wrong" just because my work patterns and schedule do not look like everyone else's.

Leanne★★★★★

DavidProduct Manager, SKYTRAC★★★★★

The brain map confirmed many of my observations and thoughts as I developed my existing AI tools with Claude Cowork. It provided me with greater clarity on the energy windows, illustrating how they relate to me and how they have manifested in various situations over the past fifteen to twenty years, both in my professional and personal life. One big change is that I will look at my energy windows in a new way. I will train my AI tools to help me find relevant tasks during those times so I can stay on track. If you're a founder on the fence you don't really have anything to lose. The forty-seven dollars are refundable if you don't feel like you get the value out of it.

Jeff★★★★★

It gave me hope for change in my future.

MichaelAbco Financial Services★★★★★

I found myself nodding along or raising my eyebrows quite a lot while reading my blueprint. It is targetted to me and so much more than generic answers. I was surprised at how detailed it was. The emergency toolkit is a super helpful addition, again specifically targetting my sticking points. I have used the Blueprint to shift something Ive been sitting on for a while now and am curious to see how it impacts the next few weeks. Give it a go and see how it can help you!

SaraMenopause Coach and Workplace Trainer★★★★★

Pricing

Everything Inside
the Starter Kit

3 Deep-Dive Videos (~60 min) $197

Brain Mapping Conversation $120

Personal Blueprint Report $147

Emergency Toolkit $47

BONUSShutdown Recovery Protocol $47

BONUSRevenue Conversation Scripts $97

BONUSOne-Page Weekly Reset $27

Total Value $682

$97

Less than your last impulse Amazon order that's still in the box.

Every week you wait is another week of the Monday rebuild.

The Brain Mapping session takes 20 minutes. Your blueprint takes 60. You've been without it for years.

That's $3.23/day for a month. One coffee. One system that actually fits your brain.

Start in 3 minutes on your phone

30-day guarantee. Full refund if it doesn't click for your brain

One-time payment · Instant access

Secured with 256-bit SSL encryption

The Guarantee. And Why It's Different.

Most guarantees say: "If you're not satisfied, we'll refund." That's not a guarantee. That's a return policy.

Here's mine:

Go through the full Brain Mapping session. Answer the questions honestly. Get your personal report. If you don't walk away with at least three insights about your own patterns that you've never seen this clearly. Email me. Full refund, same day. No forms. No "did you really try it?" No waiting period.

That's an outcome guarantee, not a satisfaction guarantee. I'm guaranteeing the Brain Mapping works. That it shows you something specific and true about how your brain operates.

"I've put my name on this product. My reputation runs on it. I'm not interested in keeping money from people I didn't help." - Jan

Questions. Fair.

"Is this a course?"

No. There are three short videos (about 60 minutes total) to set the context. Then a guided conversation about YOU. Based on 30 years of running businesses with ADHD. Then your personalized report. The whole thing takes about 60 minutes. It's closer to a diagnostic tool than a course. No modules. No homework. No Week 1, Week 2 structure that assumes you'll still care in Week 3.

"I've bought so many things and never finished them."

I know. That's actually why this is designed the way it is. There's no 'finishing' it in the traditional sense. You watch three focused videos. You answer questions. You get a report. That's it. The whole thing is built for brains that have a graveyard of unfinished things.

"What if my ADHD is different / more severe / not that bad?"

The Brain Mapping works on YOUR patterns. Whatever they are. It's not calibrated to a severity scale. It finds what's actually there. Whether your ADHD is freshly diagnosed or you've known for 20 years, the system starts from scratch with your specific answers.

"Do I need an official diagnosis?"

No. If you recognize yourself in what you've read here. The abandoned systems, the energy cycles, the Monday rebuilds. That's the entry point. You don't need a piece of paper to benefit from a system built for how your brain actually works.

"What if it doesn't work for me?"

That's exactly what the guarantee is for. Complete the Brain Mapping session. If your report doesn't show you at least three specific, accurate insights about your own patterns. Email me. Full refund, same day. No conversation required. You're an adult. I trust you.

You've Got Two Roads
From Here.

Road A. Stay the Course

Close this page. Go back to whatever you were doing.

Next Monday, you'll start fresh. New system. New template. New resolve.

By Thursday. You already know how it ends.

You're not a bad founder. You're not broken. You're just using a map that was drawn for someone else's terrain. And no amount of discipline makes a wrong map correct.

Road B. Get Your Map

Spend 60 minutes. Answer honest questions.

Walk away with a blueprint built from your specific architecture. Your founder type, your energy windows, your sabotage patterns, your 30-day sprint plan.

Not someone else's system with your name on it.

Your system. Built from your brain. Ready this Monday.

Six months from now, one of two things is true. You're still rebuilding your system every week. Or you've stopped thinking about your system. Because you finally have one that thinks like you do.

Start in 3 minutes on your phone · 30-day guarantee. Full refund if it doesn't click for your brain · One-time payment · Instant access

In 30 days you'll be 30 days older either way.

You Rebuild Your System Every Monday.
This Is the Last Monday You Do That.

I Know What You're Thinking.

Your Brain Has an Architecture.
Nobody Has Ever Drawn the Map.