Find the idea strangers will actually pay for.
Not the one you love. The one with a verdict waiting. You turn your messy idea into the one sentence buyers pay for, and a score that tells you if it is even worth testing.
For ADHD founders with more ideas than finished products
I built a half-million-dollar business in 90 days. With a brain that can't finish anything. Here's the exact build order. Steal it.
Five moves, in the exact order I made them. Find the idea strangers will pay for. Let AI build the page. Put it live. Test it on real strangers with real ads. Scale the winner. The same order running this business right now, three months in.
Start today. Tools live now, the build order drops phase by phase.
✓ 11 companies ✓ Diagnosed at 51 ✓ Selling to strangers daily
These are my own results from the ADHD Founder business, not typical, and not a guarantee of what you'll earn. Your results depend on your work, your market, and factors outside my control.
It's 2am and you have a new idea.
It feels like THE one. Clearer than the last one. Bigger than the one before that.
By Thursday it's a note in your phone, sitting under fourteen other notes that also felt like THE one.
None of them are on the street. None of them made a dollar. They're just there, waiting for the version of you that finishes things.
Here's what I learned after 11 companies and an ADHD diagnosis at 51: that version of you isn't coming. And he doesn't need to.
You don't have a follow-through problem. You have a sequence problem. Nobody ever handed you the exact order of moves that takes one idea from your notes app to paying strangers, fast enough that your brain doesn't quit halfway.
I have that order now. I just used it to build this.
You already know how this usually goes
You asked, they said yes. You launched, they didn't buy.
You asked your audience "would you buy this?" and they said yes. Then you launched and they didn't buy. You spent weeks building a course, a service, an offer, and launched it to silence. And the silence didn't just kill that idea. It poisoned the next three.
You have 15 ideas in a note app right now. Starting a 16th feels easier than finding out if any of the 15 would sell.
You read the validation advice. "Do 20 customer interviews." Be honest: your brain will not do 20 interviews. It will do two, get bored, and start building anyway.
And the building is the trap. Building FEELS like progress. Productive procrastination with a design file open. Three months later you have a beautiful product and zero evidence anyone wants it.
None of this is a discipline problem. You're running idea validation built for brains that can grind through uncertainty for months. Yours can't. It needs an answer fast, or it moves on. So the ideas pile up, and not one of them ever makes it onto the street.
This isn't theory. I'm running it right now.
One note on my phone. Ninety days later, a half-million-dollar business.
I'm Jan. I've started 11 companies in 30 years. Three of them hit seven figures in their first year. I got my ADHD diagnosis at 51, after decades of wondering why I could start anything and finish almost nothing.
The expensive lesson across all 11: the ideas I tested cheap and fast made money. The ideas I built first, on faith, ate years.
ADHD Founder is the proof, and it's happening right now, not some screenshot from years ago. One idea, a note on my phone, run through the exact build order in this kit. Ninety days later it's a half-million-dollar business, built with the same brain that can't finish a to-do list.
These are my own results from the ADHD Founder business, not typical, and not a guarantee of what you'll earn. Your results depend on your work, your market, and factors outside my control.
It sells to cold strangers every day, at twice what I spend to reach them, and I'm scaling it harder every week. The only thing that slows it down isn't demand, it's cash timing. The money lands three days after each sale, so growing faster than the cash comes back is the actual bottleneck. Strangers wanting in was never the question. That's the problem you want to have.
The difference wasn't discipline. It was the order. And it was the timing.
Three years ago the hard part was building. You'd spend six months making a thing before you found out nobody wanted it. AI killed that problem. You can have a product live in a day now. So the hard part moved. It's knowing which of your 15 ideas is worth building, before you pour months into the wrong one.
The founders winning right now aren't the ones who build fastest. They're the ones who know what sells before they bet on it. They find out for the price of a few ads, in days. Then they only build what already has a buyer. That's the whole thing I'm handing you. Not a theory. The actual moves, in the actual order, from the business you're looking at.
Five moves. In this order. Skip one and your brain loses.
One straight line from idea to scaled product.
Most advice hands you pieces. A course on offers here. A video on ads there. Then you're alone in the gap between them, which is exactly where our brains quit. Steal My Build is one straight line from idea to scaled product. Five moves, each one ending in something done, each one feeding the next.
Let AI write and build the page.
You never touch code. AI writes the copy in your voice, not robot voice, and an AI coding agent builds the page while you give instructions in plain English. The part that used to need a designer and two weeks now needs an afternoon. And you're looking at the proof. AI wrote every word of the page you're reading right now. I directed. That's the whole move.
Put it live.
On a free account, in an afternoon. A real page, on the real internet, that a real stranger can land on and buy.
The Stranger Test.
This is the heart of it. Real strangers see your idea and vote with their wallets. Not "promising engagement." Not your coach telling you to believe in it. A verdict, from people who owe you nothing, ending in one of two words: Kill, or Build. You run it without a single conversation. Your network never sees a test. If an idea dies, it dies quietly, between you and the data. For a brain that replays every rejection at 3am, that changes everything.
Scale the winner.
The part every "validate your idea" course skips. A Build verdict is not the finish line, it is the starting gun. You take the idea strangers already paid for and turn it into a campaign that scales, the same way I took ADHD Founder from its first sale to a half-million-dollar business.
And you don't run any of this from a blank page. I built three tools that do the heavy lifting, and you get all three. The same tools my $1,497 Revenue Architecture members use.
You don't need to be braver. You don't need to finally become consistent. You need the order. Here it is.
Get Steal My Build Start today.
Introducing Steal My Build
Everything I did, in the order I did it.
Short videos for brains that hate 20-hour courses, plus every template and prompt that does the heavy lifting for you. Idea to scaled product, the exact sequence, nothing you have to figure out later.
I built it because I needed it. For 30 years I tested ideas the slow way, with months and real money, and watched the slow ones bleed me out. This is the kit I wish someone had handed me at 35. Now AI makes every step of it fast enough for a brain like ours. And I keep meeting the same founder in my Sprint calls. Brilliant idea, fully thought through, still sitting in the notes app. Not lazy. Nobody ever handed them the order. That's who this kit is for.
I don't promise your idea wins. I promise you'll know which one does, and you'll have the exact moves to scale it when it does.
What's inside
The whole build order, phase by phase.
Phase 0 Start Here
The day you buy.
- The one rule that makes the whole thing work: one move, one done. No 20-hour binge, no overwhelm
- Your workspace set up and the First 48 Hours checklist open, so your first idea is already moving today
Phase 1 The Idea
Before you build anything.
- Why your gut cannot pick the winner, and the score that can
- The 20-minute exercise that turns your messy idea into the one sentence buyers actually pay for
- The Big Idea Finder, live: paste it in, get your score and your strongest candidates back
- The 60-minute market check that replaces six weeks of research rabbit holes (AI digs, the timer keeps your brain out)
- A clean go/no-go gate, so a weak idea sends you to the next one instead of into six months of building
Phase 2 The Page
AI builds it. You direct it.
- What a page that sells contains, section by section
- The "AI wrote this" smell, and how to kill it before strangers bounce
- The prompt chain that writes your copy in your voice, not robot voice
- Watch an AI coding agent build your page while you talk to it in plain English. Two tracks: never-opened-a-terminal, and fast track
- The template: what is pre-wired, and the few things you actually touch
Phase 3 Live + Watched
On the real internet by tonight.
- Your page live on a free account, this afternoon
- The free first test: anonymous, invisible to everyone you know
- The Stranger Test setup, click by click
- The data-breaking mistakes checklist, so you do not silently poison your own numbers
Phase 4 The Verdict
Kill or Build, from real strangers.
- How to read what strangers DID, not what they said
- The decision sheet: your numbers in, your Kill-or-Build verdict out
- Noise vs. enough: when to decide, and when to wait
- The Kill Log ritual: bury a dead idea in days, not months, without the 3am shame spiral
- Build verdict? The founding-customer email that turns your first test buyers into real ones
Phase 5 Scale the Winner
One campaign, hard limit.
- From verdict to campaign: the exact setup I run on this business
- What NOT to touch while it runs, the one-change-per-learning-phase rule that stops you optimizing a winner into the ground
- Reading your first week: the three numbers that matter
- Why a $47 offer and a $2,000 offer scale differently, the part no validation method touches
- Where this ends and what comes next, the clean line to Revenue Architecture
The toolkit
Every piece built for the exact moment you reach for it.
Tool · Before you build anything
The Big Idea Finder
Paste your messy idea, get your score and your strongest candidates back. Kills the idea that was never going to sell before you waste a month on it. The same tool my $1,497 Revenue Architecture members use.
Tool · When you write the page
The Sales Page Builder
Writes your entire sales page, first full draft, in your voice, adapted to your price and your market. A finished page, not a blank box.
Template · When you build the page
The Page Template
The AI-built page drops straight in, tracking already wired. Live on a free account in an afternoon.
Tool · When you need traffic
The Ad Writer
Writes the ad copy and the scripts that bring the strangers, plus the ad creative templates, so the traffic side is never a blank-page guess either.
Checklist · Before you launch
The Setup Checklist
Every rule in one list. Removes the variables that quietly make a test unreadable.
Sheet · When the results are in
The Decision Sheet
Your numbers in, your Kill-or-Build verdict out. No bias, no bottling it.
Log · When you decide
The Kill-or-Build Log
Buries a dead idea in days instead of months, and turns the kill into a win instead of a 3am spiral.
Templates · When it works
The Founding-Customer Emails
The three-email sequence that turns your first test buyers into real customers.
Why trust the order
I'm not a coach who read about this. I'm a founder with your brain.
Eleven companies in 30 years. Three to seven figures in year one. Teams run across Armenia, Azerbaijan, Turkey, Egypt, South Africa. A talk at SXSW. And then, at 51, the diagnosis that explained all of it, the restarts, the unfinished products, the "personality flaws" that turned out to be wiring.
ADHD Founder is the one I built after I understood the wiring. One idea, the build order in this kit, a half-million-dollar business three months in, selling to cold strangers every day at twice what I spend to reach them. The only ceiling is how fast I can recycle the cash back into ads. Demand was never the problem.
These are my own results from the ADHD Founder business, not typical, and not a guarantee of what you'll earn. Your results depend on your work, your market, and factors outside my control.
I'm not a coach who read about this. I'm a founder with your brain, building this in front of you right now, showing you the receipts as they land.
Launch bonuses
Two things that get you moving in the first 48 hours.
Bonus · When you want the room on it
Three months in the Founder Circle$447 value
My membership for ADHD founders ($149/month): a weekly 60-minute working session with 6 to 8 matched founders who have the same wiring, built around rotating hot seats. I build and run your circle’s first four weeks myself, then it runs on a fixed structure. Bring your test page, your numbers, or your verdict, and the room takes it apart with you. The Circle is waitlist-only right now. This is the one open door. Your three months end automatically, no card trap, no forgotten subscription.
Bonus · Your first 48 hours
The First 48 Hours Checklist
Gets your first idea scored within two days of buying, so the kit does not become idea number 16 in your note app.
Who this is for, and who it isn't
Be honest with yourself before you buy.
This is for you if
- You have an idea, or fifteen, and you're tired of not knowing which one the market actually wants.
- You'll do the moves instead of just understanding them.
- You'd rather get a fast no from strangers than a slow, polite yes from people who love you.
This is not for you if
- You want someone to build the business for you while you watch. The AI does the heavy lifting. You still make the calls and press the buttons.
- A Kill verdict would break you. Half the value here is permission to bury an idea in days instead of dragging it for months.
- You can't let one go. If you can't, the order can't help you.
What this replaces
Own the build order forever.
An agency will "test" your idea for $3,000 and six weeks, and at the end tell you it needs more budget.
A validation workshop will teach you to read ad data for a hundred bucks. Then you go home with a checklist and you still have to write the page, build it, wire up the checkout, set up the tracking, and make yourself do all of it before the motivation dies. That gap between knowing and done is exactly where our brains lose.
Steal My Build closes the gap. The tools do the building, the template comes pre-wired, and the order walks you from messy idea to a scaling product without a single "I'll figure that part out later."
Everything you get
- The full build order. Six phases, idea to scaled product, in short videos built for brains that hate 20-hour courses.
- The Big Idea Finder. Paste your idea, get scored candidates and a verdict back. The tool my $1,497 Revenue Architecture members use.
- The Sales Page Builder. Writes your entire sales page, first full draft, in your voice.
- The Ad Writer. Writes the ad copy and scripts that bring the strangers.
- The page template. The AI-built page drops in, tracking already wired, live in an afternoon.
- The decision sheet. Your numbers in, your Kill-or-Build verdict out.
- The Founding-Customer Emails and the ad creative templates.
- Bonus: three months in the Founder Circle ($447 value). Weekly 60-minute circle calls, 6 to 8 matched founders. I run your circle’s first four weeks myself.
- Bonus: the First 48 Hours checklist. Your first idea scored within two days of buying.
I don't promise your idea wins. I promise you'll know which one does, and the exact moves to scale it when it does.
Steal My Build
$1,295
Pay once, or split into 3 payments of $465. You choose at checkout.
The complete build order. You run it, at your pace, with the tools doing the heavy lifting.
- The full build order, in short videos built for brains that hate 20-hour courses
- The Big Idea Finder, the Sales Page Builder, and the Ad Writer
- The page template AI builds from, everything pre-wired
- The decision sheet, the Kill-or-Build log, and the buyer email templates
- Bonus: three months inside the Founder Circle
- Bonus: the First 48 Hours checklist
- No 1:1 sessions with me
One payment. Every phase and every tool, yours forever.
Steal My Build Together
$3,000 $2,500
one-time, or 3 payments of $897
Two months. Me, you, and a small room of founders running the same build order.
- Everything in Steal My Build
- Two months of weekly live calls with me and the other Together founders, working the build order on your real idea
- The four decisions, called live: your idea score, your page teardown, your Kill-or-Build verdict, your scale setup
- The Together WhatsApp group: direct line to me and the room between calls
- The group stays open after the two months. I'm in it, and we keep pushing each other's builds
Eight weekly calls across two months. Limited seats, I'm on every call. Application only. I read every one myself.
A failed launch costs you three months of building plus the confidence to start the next one. One idea that strangers actually pay for makes that $1,295 back and then some. You're not buying a course. You're buying the thing that tells you where to point your next three months.
Questions
The things people ask before buying.
Do I need to know how to code?
No. The beginner track assumes you have never opened a terminal. Every step is on screen, click by click. If you can install an app, you can do this.
What do I need besides the kit?
A paid Claude or ChatGPT subscription (around $20 a month, it works with either). Hosting your test page is free. Ad spend only applies once you run the paid test and the scale phase.
Can I start without spending money on ads?
Yes. The first test level costs nothing except an evening. It is the first filter, and for some ideas it is all you need before deciding what deserves the full test.
How much does it cost to actually run the test and scale?
The truth, because most courses dodge this: a readable paid test needs ad spend, and the amount depends on your price point. The decision sheet calculates your number before you spend anything. Scaling needs more, but you only spend it on an idea strangers already paid for.
Is this just the Stranger Test with a new name?
No. The Stranger Test is one move inside Steal My Build, the part where strangers deliver the verdict. The kit is the whole build order around it: finding the idea, building the page, going live, getting the verdict, and scaling the winner. The full sequence I used, not one step of it.
What happens if my idea fails the test?
Then the kit worked. A Kill verdict in days costs you a fraction of what a failed launch costs in months and confidence. You log it, you test the next one. Most members will kill at least one idea. That is the point.
Is this the Revenue Architecture program?
No. Revenue Architecture is my 6-week live build program ($1,497) for founders building the full system: AI integration, sales, delegation, multiple streams, live with me and a cohort. Steal My Build is the self-paced order you run on your own to take one idea from notes app to scaling. Many members want RA once they have a winner. It is not required.
What is the difference between Steal My Build and Together?
Same build order, different support. Steal My Build is self-paced: you run the order with the tools. Together adds two months of weekly live calls with me and a small room of founders doing the same thing, the four big decisions called live on your real idea, and the Together WhatsApp group, which stays open after the two months with me in it. Together is application only.
What if I have one idea, not 15?
Even better. You will know within days whether to go all in.
Stop collecting ideas. Ship one.
You don't need another note in your phone. You need one idea on the street.
With strangers paying for it, and the moves to scale it when they do. That's the whole kit. The exact order I used, $1,295, yours forever.
$1,295. Start today, the build order drops phase by phase.
Want me and the room in it with you, for two months? Steal My Build Together, $2,500.